Collaborate with the wider ads measurement team, encompassing the LATAM (Brazil and Mexico), UCAN, and globally, as well as product and data engineering.

Liaise with cross-functional partners, DSE and Consumer Insights, to identify data and insights to be used to build key narratives concerning the Netflix audience and service. 

Lead third-party research while managing relationships with vendors and external measurement and research partners.  

Provide marketplace positioning and storytelling customized for sales (verticals and clients) by triangulating internal and external data and insights. 

Assist in crafting thought leadership by understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape

Manage day-to-day operations of the measurement LATAM team in partnership with counterpart in Brazil.