The Opportunity: Deliver annual eCommerce plan by segment-account-business unit (> 36% of total online sales) within approved budget & ensuring long-term sustainability through a deep understanding of the E-Commerce and the concierge segment and accounts. By 2024 Concierge segment will sell ~$800 MMLC. Design, develop and implement alongside (his/her) team, segmented strategies with the client considering annual plans; including Rappi, UberEats, Didi Food, Rappi Turbo, JOKR, Merqueo Ultra, 7 Eleven, Oxxo for all business units (Savory, Biscuits, Foods, Foods Salty, Sonrics) $354 MMLC in GS, $200 MMLC in NR by end of 2022. Support definition of AOP/PSP customer strategy with the detection of new PMF capabilities required to capture growth and new opportunities for the short and long term. Monitor and manage Concierge segment PnL that ensures great budget management and campaigns execution in path to profitability. Ensure correct distribution of brands and segment investment that ensures great on-sites execution in order to increase sales and optimize the investment. Key for disruptive actions within concierge segments that bolster the segment as a primary channel for BU´s to invest. Led annual JBP´s within Concierge segment. Implementation of the strategy defined alongside eComm Leader according to the level of maturity of the accounts and prioritization of segmentation. Collect budget with BU´s and finance by defining a grow strategy that ensures brands visibility and channel profitability. Focal in acquiring new business players, models and segment that ensures long-term profitability and increase the overall value of the channel. Find new ways of generating business in segment that grow our SOM. Be an internal advocate to support the Digital Transformation through proactive communication to top and bottom of the organization.